The Wilkenson Razor Model
The Thrifty Rocketeer blog continues.. There's an old tale of how a struggling to middle level razor company came up with a strategy to improve their sales and thereby saved the company. This goes back many decades to the time period when men used straight razors to shave or be shaved in a barber's chair. Someone recognized that perhaps the customer would prefer to do their own shaving in the privacy of their room or in front of a mirror. However, the customer was not likely to have a strap of leather on which to sharpen their razor, as was common in the barber shop chair. The invention of the personal razor was a revolution to the industry, but also in the approach to the blade. That is, Wilkenson developed a razor blade holder that would clamp down on the razor blade and allow the customer to weld their own tool. When one side got clogged or failed to shave, the man could simply rotate the device and use the second blade to continue. When necessary, they ...